Fabian G. Williams aka Fabs

Fabian G. Williams

Principal Product Manager, Microsoft Subscribe to my YouTube.

53 Downloads, 114 Countries, Zero Marketing Budget: My First Month on the App Store

I built two iOS apps to solve my own problems. In the first month, people in 114 countries found them through App Store search alone. Here's what the data looks like, what it taught me, and why I think everyone should ship something.

Fabian Williams

7-Minute Read

Global reach chart showing 114 countries discovered the apps through App Store search

I built two iOS apps in about ten days total. Neither was planned as a product — both started as solutions to my own problems. In the first month on the App Store, people in 114 countries found them through organic search. No marketing budget. No ads. No influencer deals. Here is what the numbers look like, what they taught me, and why I think everyone with an idea should just build the thing.

WandR v1.0.1: A Ducati, a Reddit Question, and an AI Test at Union Station

A rider from Slovenia asked me if my AI trip planner actually suggested anything good. So while I was in DC on an errand, I opened WandR at Union Station and let it plan a scenic motorcycle route. Here's what it came back with — and the v1.0.1 update that made it smarter.

Fabian Williams

7-Minute Read

WandR trip map showing a 5-stop scenic motorcycle loop planned from Union Station DC

A Ducati rider from Slovenia asked me on Reddit today: “Did your app suggest anything good?” I’d just pushed WandR v1.0.1 with fixes that make the app smarter about understanding natural language and GPS. So while I was in DC on an errand, I pulled out my phone at Union Station, told WandR I wanted scenic spots for about four hours on a motorcycle, and let it plan a route. Five stops, 68 miles, a loop through Virginia — Great Falls, Manassas Battlefield, Burke Lake, and a…

Qui Non Proficit Deficit: Three Months Offline, Two Apps Shipped, and an AI That Runs a Nonprofit

I disappeared from LinkedIn and YouTube for three months. Not burned out — building. Two iOS apps shipped, an autonomous AI assistant running a nonprofit, and a workflow that changed everything. Here's the full story.

Fabian Williams

12-Minute Read

Stale Contacts Cleaner on the App Store

I went heads down for about three months — no LinkedIn, no YouTube, barely any Twitter. In that time I shipped two iOS apps to the App Store, built an autonomous AI assistant that runs a nonprofit’s entire digital presence 247, and developed a workflow where AI agents scale my output 3-5x. This post is the full story: the career pattern that taught me to recognize seismic shifts, what I actually built, and why I’m back.

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